Motion graphic or infographic? Which one is going to form part of your marketing strategy?  The terms are pretty similar, and if you aren’t a graphic designer then it can be hard to tell the difference initially, but there are some key distinctions.  So, in this guide, we’re diving into the details. What is the […]

One of the biggest drivers is emotion. If you can speak to your audience’s emotions, you’ve got them. One way to achieve that goal is through s successful marketing campaign.  Think Pepsi, Coca-Cola, Apple, and Nike. You like them because of their TV or YouTube ads. They involve us. They heighten our emotions. They speak […]

As a business owner: you’re probably aware that investing in advertising is one of the best strategies to increase your bottom line, in 2021 and beyond.    However, it’s hard to identify the right ad agency for your exact needs, since there are countless types that offer a wide range of advertising services – and […]

Corporate video costs can quickly get confusing. There are a lot of different aspects that go into pricing a video, and while it doesn’t have to cost the earth to get a video made, it helps to understand roughly what you are going to be spending.    For budgeting purposes, it is vital that you […]

When you’re looking to get a video made for your business, it can be overwhelming trying to understand all the different types of video available.  Some people wrongly assume that commercial and corporate video are the same thing. In fact, they have some key differences. To properly create a plan for your video, and to […]