Video production is not exclusive to the movie and television industries. Today, it’s a crucial part of online marketing. Business owners are beginning to see the light and are using videos in their advertisement strategy.
With that said, video production service can be a tricky and arduous task that requires experienced producers and artists. But that time and expertise can produce a worthwhile outcome for your business. Although articles and other content have been the preferred method relied upon to reach an audience successfully, they are slow and clunky compared to the rate at which video is capable of engaging and converting.
Videos are the most appealing content these days. And if you manage to produce videos for your business effectively and consistently, you will see the difference.
How important is Video Marketing these days?
Video should be an indispensable part of your digital marketing strategy. Want some statistics? More than 78% of online users watch videos every week. And Cisco has predicted that by 2022, videos will make up 82% of all IP traffic.
As reported by Forbes, 78% of the marketers surveyed believe that video has helped them get new customers. Furthermore, including video on your website provides high SEO value. For example, a video on a landing page can increase conversion by 80%, and according to a report published by Forrester, a video in an email leads to a 200-300% increase in click-through rates. Want more? Your website is 50 times more likely to appear on the first page of a search engine’s results page if it includes video.
Forrester Research also found that 1 minute of video is worth 1.8 million words. A survey by Animoto showed that 80% of consumers say that a video showing how a product or service works is vital when learning about the company and establishing trust. Video search results have a 41% higher click rate than plain text results. And you won’t be surprised to hear that YouTube is now the 2nd most used search engine in the world.
Key benefits to Video Advertisement
Videos engage and stimulate the emotions of potential clients. Videos can also reach large numbers of people and have some major advantages in digital marketing, including:
- Videos Boost Conversions and Sales: Studies showed that videos lead directly to sales and that 74% of users who watched an explainer video about a product or service eventually bought it.
- Video Builds Trust: Promotional videos can increase confidence if consumers are skeptical about buying products and services on the internet because they fear fraud. Effective marketing videos can present your products as reliable and trustworthy.
- Videos increase ROI: Video marketing can benefit your business tremendously because it has a great impact on ROI and boosting brand awareness.
- Google favors Videos: According to Moovly, you’re 53 times more likely to show up first on Google if you have a video embedded on your website. Videos significantly increase the time visitors spend on the site. Longer time spent builds trust and lets search engines know that your site has good content.
- Videos are suitable for everyone at any time: Videos are great for learning, yet very easy to consume, especially in our modern, busy life when we don’t have time to read blocks of text or long service’s descriptions. Today’s customers want to see the product in action directly!
- Popularity and Shareability: Nearly 92% of videos are shared regularly on various social media platforms. Consumers love to share videos among their family members and friends. Shareability makes videos the most effective way of reaching a huge audience in a simple way.
But not all videos are for selling products. Some are for branding, others for documentary or educational purposes. Whatever your needs, you are probably wondering now which video production company can serve you best?! Well, we do just that.
Creative Blend Professional Video Production Service
Now that you are aware of videos’ role in any campaign, branding, or marketing efforts you are going to make, you must be asking yourself, hich full-service video production company can assist me with my plan?” If you live in the Kingdom of Saudi Arabia, especially in MENA region, what you seek is within your reach. At Creative Blend, we provide a wide range of high-quality advertising and marketing services, including a full video production service that covers:
- Scriptwriting and editing
- Storyboarding
- Video editing
- Motion graphics
- Animated graphics
- Custom graphic designs and illustrations
- Voice Overs
- Multilingual videos with closed captioning
- Video distribution
- Professional video and lighting equipment
- Video marketing strategy
Our full-service video production company produce all types of videos, including:
- Explainer videos
- Interview videos
- Social media videos
- Product videos
- Company overview or “About” videos
- Testimonial videos
- Video Headers and Backgrounds
- Commercials & Short Promos
- Advertisements & fundraising campaigns
- Online and Web video production service
The stages of Video production
The video production process consists of 3 main stages: pre-production, production, and post-production. Let’s look at these three phases in greater detail.
Video Production Services: Preproduction
In this phase we:
- Evaluate your video’s objective, target audience, method of delivery, and tone.
- Devise a budget.
- Organize creative development and pitch the idea.
- Assign experts to scriptwriting.
- Arrange storyboarding and outlining, creating Shot lists (the scenes you want to include in your video).
- Negotiate location scouting.
- Undertake casting.
- Secure the necessary permits from the administrative division.
- Acquire and rent equipment as needed.
Video Production Services: Production
Production is the most critical, intense, and time-sensitive phase of any video production project. Any experienced production team needs to do things right and fast, as each plus-day of production means greater costs.
Several takes will be shot with persons, scenery, or products as necessary. Sound will be isolated on set, but additional sound effects and audio will be added on the 3rd phase. Production duration and complexity depending on the type of video being produced. A simple product video may be shot in a few hours, while a television commercial may need about a week.
Video Production Services: Post-production
Post-production phase begins after filming the video and typically covers everything that happens after filming is complete. This stage includes video production services like:
- File management
- Video editing
- Motion graphics or animation
- Recording voice-overs or voice acting
- Audio mastering
- Color grading and correction
- Finalizing and delivering files
Can I Afford to Add a Video to My Marketing Strategy?
Yes, of course. Creative Blend ensures affordable video production services that suit our customers and answer all their needs. Although video production can cost more than other marketing content, its ROI wins out when you have an engaging video on your website, YouTube, or Google which are much cheaper than traditional marketing platforms. Videos also stay online in Google search results for a very long time and cannot be taken down easily.
In the end, using professional and high-quality video in your marketing strategy is essential. Our video production services department has the expertise and equipment necessary to transcript, shoot, edit, produce and distribute your videos effectively.
How To Find The Best Video Production Service For Your Needs In KSA
In times where video production has become a necessity and more video projects are carried out remotely, Creative Blend Video Production Service has the proficiency and technology to deliver awesome videos without you ever being onsite or bothered.
Whether you’re in the MENA region or located across the KINGDOM, we can do the pre-planning and video shoots via any virtual conferencing services that suit you. Our team will work to accommodate your project needs throughout the entire process and execute astonishing videos that benefit you best.
Whatever you need, we can work with you to create your video, market your product, spread your message, and achieve the goals you’ve set. Contact Creative Blend when you need any video production services, whether you’re remote or nearby.
After all, the effectiveness of videos is not that surprising when you think about it. As human beings, our most dominant sense is vision as most information delivered to our brain is transmitted visually. Think of it: While text and pictures increase engagement greatly, imagine the exponential impact videos will have on your business!
