If you’re a business owner with your target market in the Arabian Gulf, Twitter is too good to ignore. You might have consider a Twitter account management service.
Because the number of Twitter users globally is about 300 million, and the Arab world includes 42 million of them.
Saudi Arabia itself has 15 million people dedicated to the social media platform. There is gold out there if you learn how to reach this audience.
Because it’s such a valuable tool, Twitter has become a priority for companies and e-stores.
Using Twitter, it’s possible to carry out successful advertising campaigns where your company can showcase its products and the services it provides.
You become highly visible to customers, making Twitter one of the fastest means of e-marketing.
The two best ways to use a Twitter account are 1) to share news and facts about your company, and 2) to merchandise your products and services.
For the best results, depend on a professional to manage your Twitter account. To learn what good Twitter management service looks, read on.
What is a Twitter Account Management Service?
Creative Blend provides you with the Twitter account management service designed to create and implement Twitter marketing campaigns on your behalf.
And there’s so much more included: account monitoring, content creation, stimulating audience growth.
You receive up-to-date reports about how business’ progress, and you are saved the time you need to take care of other aspects of your business.
Our specialists make sure that your campaign uses the most effective methods Twitter provides to reach the desired goals, establish credibility.
And connect with your audience and get the best ROI-driven Twitter account management in KSA and the Mena region.
What does a Twitter account manager do?
- A Twitter manager does all the work you would do, but with greater experience and an eye for marketing:
- Post original tweets and authenticate your brand.
- Share tweets to generate hype and develop relationships with the other tweeters in your field.
- Send and reply to messages (DMs) to guarantee more interaction with followers and better results.
- Use #hashtags and copy @people in tweets as it is a more reliable way of getting your tweets seen by the Twittersphere.
- Interact with hashtags and conversations that are related to your brand, following trends and keeping on the cutting edge.
- Follow users that may be interested in your brand to ensure organic growth and build your follower base.
What does a Twitter account management service include?
- We take care of your Twitter account to help you surpass your competitors and be the first in your field on the platform.
- We communicate with page followers and answer their inquiries, build a content calendar, produce tweets and creatives, manage comments and messages.
- We create custom campaigns to grow a relevant following in the long-term for your Twitter presence.
- We engage with key influencers and potential customers for improved lead generation and a faster sales cycle.
- We prepare designs for your company (logo – profile – cover- tweets) in a creative and innovative way.
- We complete the agreed work in the fastest time with high flexibility, meeting the needs of customers and creating relevant reports.
Can Twitter control the content?
According to Twitter itself, it’s important to know that the platform doesn’t screen content or remove potentially offensive content.
Their policy doesn’t allow them to mediate content or intervene in disputes between users. However, targeted harassment or abuse may represent a violation of the Twitter Rules and Terms of Service.
In some situations, your Tweet may not be seen by everyone if it falls into this category: Abusive and spammy behavior.
When abuse or manipulation of their service is reported or detected, they may take action to limit the reach of a person’s Tweets.
What are the types of content on Twitter?
There are 3 main types of content on Twitter:
- Content-based text tweets. This is one of the most important and popular types of content on Twitter. You can publish your tweet using only 280 characters (the maximum for writing a tweet).
- Content-based tweets that include images, one way to let you express beyond the limited characters and say what words and letters can’t.
- Content-based tweets that include a video. Videos have a high rate of interaction, but they should be short and attract the attention of the followers from the first seconds, so we advise you to use videos wisely and share meaningful clips.
Can more than one person manage a Twitter account?
That is possible through TweetDeck’s team feature which allows multiple users to share a Twitter account without having to share the password.
You can manage multiple Twitter accounts and add up to 200 team members. But Creative Blend will be all you need.
Is there a difference between personal and business Twitter accounts?
The answer is technically no but actually yes. You create a business Twitter account the exact same way you create a personal one, but you use them differently.
Personal accounts are more about general engagement with people and getting involved with conversations, and tweets of personal interest.
Business accounts are dedicated to your company and its services and products, as well as the events you hold and share for the sake of the growth of your business.
You will decide whether you want to manage two Twitter accounts, but don’t mix up their content as you will confuse your audience.
How do I manage my Twitter account?
Successful management of a Twitter account is not as easy as you might wish. There are four main parts to being successful:
- Setting up the account
- Studying the environment and analyzing the data
- Creating appropriate content
- Monitoring account performance.
Setting up the account takes into consideration creating a bio and selecting an account photo and cover photo which tell the customer a lot about you.
The bio and the photos must express your company in a clear and catchy way that reflects the strength and professionalism of your brand.
When it comes to studying the environment and analyzing the data, make sure the platform has sufficient numbers of your target audience to invest in marketing.
You must understand the platform, its users, and how they use it. Data analysis will tell you what interests them, plus what exactly your competitors do. In this step, you are interested in obtaining data.
And the word “data” only means searching with keywords that you specify and that are specific to the field in which you work.
If you manage a brand account that provides video production services, the keywords will be, montage, video editing, filmmaking and so on.
After understanding the platform and its users, it’s time to create the appropriate content for them. Twitter users usually follow many accounts, and though the volume of content is huge.
the content of the tweet is very short compared to other platforms.
Most of the tweets are texts, so the chance of appearing and noticing your content is very small if you use the traditional method of content creation and publishing.
Therefore, quality, valuable and original content is what attracts quality customers to you and is more suitable for what you offer and promote on Twitter.
This is done by educating your customers about your product or service, talking about the industry/field/passion in which you work, interacting with followers, and cultural events.
And posting contests, using professional images, and choosing the right timing to post.
Last but not least, monitoring account performance. There are many tools to follow the performance of the Twitter account.
But the Twitter analytics feature is sufficient for taking a comprehensive look at the performance of your account.
You will know which content is most influential and get accurate insight into how to keep improving the performance of the content on your account.
5 Tips for Managing Your Company’s Twitter Account
There may be many factors and actions to consider, but here, we will introduce you to the most important and useful tips for managing your company’s Twitter account:
1. Do not over-tweet in a way that may annoy followers
Although 64% of marketers saw an increase in traffic after spending just 6 hours per week managing their social media channels.
Tweeting more than twice within one hour will reduce the account’s noticeability to followers, and also reduce the click-through rate on links contained in these tweets or images.
According to experiments, continuous tweeting and successive retweets negatively affect the account and may cause the loss of followers.
So, it is better to tweet at distributed times over the day, and in a manner that does not exceed 8 tweets per one.
2. Don’t neglect the account on the weekends
The vast majority of brands do not tweet at the weekend because the company is on vacation and the Twitter account stops as well.
But we advise you not to stop tweeting even on the weekend or holidays. There are many followers who increase their activity on Twitter during these days.
And if tweeting is going to take you time that you can’t spare on the weekend, use an automatic tweet scheduler and schedule a few tweets to post over the holidays, or just let us do it for you!
3. Follow the interests of people
Twitter is a place to connect with people with a common business interest. Follow your most enthusiastic customers, and let them spread your tweets to their followers.
Similarly, follow the most influential people in your industry and start engaging them as small business owners.
You’ll need to go to people first. You can also start studying the followers of your competitors and search for people in the circle of your interest and follow them.
Be sure you remain active and engaging rather than search to gain vain, meaningless numbers of followers who don’t really care about your business.
4. Own a content strategy
Twitter isn’t only about tweeting texts or images of what you offer. You need to know what you are posting and to whom. You need to address a range of diverse and relevant topics to your industry.
This is called having a content strategy to follow. One of the best ways to measure the impact of the strategy is to use tools like SocialBro.
And track link clicks using a URL shortener like Bitly to see where the traffic is coming from and if they’re converting into leads.
Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.
5. General tips:
Here are a few priceless tips that will help you manage your Twitter account. First, don’t use too many hashtags in your tweet because it looks messy and like you are just trying to increase followers.
Monitor conversations because 53% of customers who ask a brand a question on Twitter expect an answer within 60 minutes.
Don’t use “I” when tweeting on behalf of your company as you represent a brand, not yourself; let your brand have its own personality and voice.
And finally, don’t respond to haters or engage with the offending user. Feel free to block them or report the abuse to Twitter to save yourself time and trouble.
Conclusion
Twitter marketing can be a boon for your business. So can Facebook, but Facebook and Twitter have specific audiences who use these platforms and prefer them over each other.
These days, Twitter is most used in Saudi Arabia, Kuwait, UAE, Bahrain, Qatar, and Oman, so when you want to target the Arab Gulf countries with e-marketing and paid advertising campaigns.
you should look into Twitter. Check out our portfolio and let us talk about the best outcome you long for!
