Many businesses have turned to digital marketing to boost their online presence. That’s why competitors in digital marketing agencies devise and personalize digital advertising packages.
The various bundles are created to grow your business, however, it can be difficult to know which one is best for you.
Of the many reasons for this digital transformation, foremost is the ability to accurately target your prospective audience. And there is more than one way to pinpoint your audience.
As a business owner, you may feel frustrated by the vast variety of packages. How can you determine which digital advertising agency will best suit your needs?
You have to factor in many elements: your budget, industry size and category, and the position of your business in the market.
The article will familiarize you with different digital marketing packages. Use it to decide which package is suitable for your business.
And learn to take advantage of today’s marketing world..
What is a digital advertising package?
A digital advertising package aims to market your brand or product through a combination of channels.
Online content is deployed via Social media platforms, E-mails, SEO, SEM, affiliate marketing, display advertising, and so on.
Business owners like you value advertising packages over purchasing singular options which begin to eat away at one’s budget. A package or suite of channels is more cost-effective.
What’s more, packages can be adjusted to meet your highly specific needs.
Digital marketing packages should vary to meet the unique needs of each agency. Below are some of the elements a package might include:
- Content marketing
- Social media marketing
- PPC&SEM marketing
- Email-marketing
- Marketing automation
- Inbound marketing
- Affiliate Marketing
- Website
The sort of digital advertising package designed for you will include whichever of these elements suits your budget and goals.
The price tag and suite of channels that make up a marketing package will vary according to the size of your business, the qualifications of the agency you hire.
And precisely what will meet your needs and budget.
How to select the best online advertising packages
Selecting the ideal digital advertising package can be difficult. But think of it as an opportunity to stretch your mind. Get to know what to expect before reaching out to any agency.
That way, you can help tailor the most rewarding digital advertising package for you. Here, we delve into some important steps you should stick to when choosing your package.
Identify your specific needs
First, have a look at and identify packages that appear to suit your business needs. Some agencies offer tried-and-true plans that work for certain common scenarios.
Others curate a package to fit your singular needs. Such flexibility is ideal, but you need to weigh all the factors, including overall cost.
Determine your most urgent needs and the ones that will make your life easier in the long run. The more selective you are, the easier it will be to know when you’ve satisfied your needs.
Search for an agency that meets your needs
Once you map out your needs, you can outsource a marketing agency that can turn your unique requirements into an advertising package.
Important factors you should focus in this level include:
- The agency capacity: Does it have the resources to execute your plan?
Research its previous history, portfolio, offers, and testimonials.
Be thorough and methodical with this step. - Cost: Since what you spend affects your profits, you can’t neglect this factor.
What results are promised and how far can you go with your budget?
Before you are paying for more than you can benefit from?
Ask the right questions
If you settled on one agency, approach them with the following questions to decide if you want to continue further.
1- Can you give me samples of your previous campaign’s results?
Those can be top keyword-ranking articles, Google Analytics results, and the like.
2- Who will execute the work for me?
Look at their qualifications and benchmark their flaws and strengths.
3- How long does their support last?
In short, the longer, the better.
4- What results does the agency promise?
For this one, it’s not just the results you seek to know, but their way of measuring those results with data.
Advertising packages examples
Sample of advertising packages can make you more informed about package elements.
Most agencies package their advertising bundles in three ways: Gold, Silver, and Bronze. Here are some examples of how these bundles might look.
· The Bronze package
Though it offers fewer features than the Silver and Gold plan, its low cost makes it ideal for small and medium-sized businesses. What you can get:
- A marketing strategy that aligns with your business
- 20 posts/ month
- 2 blog posts
- Monthly secretary calls
- Monthly reporting
· The Silver/standard package
Perfect for businesses that are already up and running and seek steady growth. It includes:
- A marketing strategy that aligns with your business
- 50 posts/ month
- 4 blog posts
- Monthly secretary calls
- Monthly reporting
· The Golden package
Suitable for fast-growing companies who want to expand the market. This package includes:
- A marketing strategy that aligns with your business
- 100 posts/ month
- 8 blog posts
- Monthly secretary calls
- Monthly reporting
Advertising packages for small business
Small businesses tend to be thrifty about paid ads. Yet, there are always affordable options to choose from. One such is investing in building a website for your brand.
Another is SEO marketing. You can hire a Content marketing agency that offers a package that aligns with your budget. A perfect package should contain:
- Overall optimizing for your website to encourage Google spiders to crawl it
- Enhancing User experience and website design
- Making a content strategy by choosing high-ranking keywords and delivering rich content
- Solving all troubles which repulse Google spider crawling
Social media advertising packages
“The good deal right now is the seven platforms that live on this [phone]” – Gary Vaynerchuk, a famous entrepreneur and founder of Vayner media
Leveraging the power of social media is a highly lucrative business in the Saudi Arabia market.
The statistics show that about 22.5 million people spend their time on Instagram and a similar number can be reached on Facebook.
That makes social media platforms an excellent way to hook up with potential customers.
Investing in a social media package is a dark-horse strategy that many people undervalue.
Social media packages often aim at raising awareness about the brand. They have also proven useful in retaining customer loyalty.
What does social media package often contain?
- Personalized content strategy:
A one-for-all strategy probably won’t suit your business. Your business needs a custom strategy based on its specific needs.
- Ad campaigns:
A powerful campaign can bring a huge number of conversions to your business
- Ad images:
Catchy graphics are impactful for grabbing your audience’s attention at the get-go
Other elements included in the package:
- Targeting the right audience
- Account process optimization
- Monthly or weekly consultation
- Monthly performance reports
If you have a large business, you often go for an advanced package that covers all channels: Facebook, Twitter, Snapchat, Instagram, etc.
On the other hand, a small business can settle for two of those platforms.
· Facebook advertising packages
Facebook in particular takes the forefront in terms of reaching customers in the Saudi market. According to 2020 market statistics. Facebook ranks as the fourth social media platform.
Used with a percentage of 73%, following YouTube, WhatsApp, and Instagram.
Leveraging the Facebook channel will likely be powerful for your business.
There are various types of Facebook ad packages. Here we present four of them:
- Ad creation: Many agencies offer this package which includes: setting a content strategy, copywriting,
making up catchy designs, and defining the target audience.
- Ad Management: Aside from creating the content, the package includes adjustments for your content after it has been run.
And conducting split A/B tests with handing on in-depth reports. - Ad optimization: This package is often confused with Ad management.
It involves aggressive interventions with ads, bids, strategies, and split tests. - Ad engagement management: Here, the agency takes charge of replying to customers’ inquiries and sparking engagements.
Website advertising package
70% of marketers see SEO as more effective than PPC. Your website is the face of your brand.
So focusing your resources on it can reap high value. SEO strategy is integrated and consists of:
A basic SEO package should offer these features:
- Keyword research
- Analytics setup and configuration
- Title tags & meta description
- Technical SEO
- Offsite link building
- Content editing & optimization
- Monthly custom report
Other advanced packages can include more features or multiply your benefits.
Paid advertising packages
Paid advertising should be considered by businesses that want big-buzz growth in a limited time. Done well, it allows you to perfectly reach your target audience.
Good management of your ads will maximize your ROI by targeting only people interested in your products.
If you look for advertising packages, consider two factors:: the cost of ads and the agency fees.
A paid advertising package should contain these elements:
- Building and configuring your ad account on Google ads
- Scrutinizing the best keywords included those in your ad copy
- Analyzing bid management that brings a maximum ROI
- Tailoring targeted ad groups
- Creating ad copy and graphics in your ad
- Optimizing campaigns through A/B tests
- Monthly reports
Final Thoughts
In this article, you’ve got some major insights into online advertising packages.
Keep in mind when choosing your package that it should be consistent with your needs.
Being aware of your business needs and wants will save you tremendous time and effort.
It also will solve the dilemma of choosing the best agency to customize your strategy. Custom strategies fructify, random ones will leave you stuck in the mud.
Do your homework for the digital marketing agency you chose. Collect data about the packages they offer and ask questions.
Pay attention to your costs. A good package will not exceed what you can afford. Also, educate yourself constantly about whatever is new in the market.
Always remember, the value of digital marketing packages is not to offer deluding promises but to multiply your profits.
